Fernald Business Association

Transforming Marketing Departments into Marketing Powerhouses

The role of marketing is constantly changing. As budgets shrink and demands grow, departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which effectuation they must not only deliver results, but also find structure to measure the actual bottom-line impact of their marketing initiatives.

Previously, the success of an initiative was primarily judged on the tangible deliverables the marketing team produced, such as media coverage at an event. However, those days are daylong gone. As the develop of marketing evolves, practitioners are becoming far more sophisticated in terms of their ability to deliver measurable results and a solid return on investment (ROI).In addition, advancements in technology also support elevate marketing to a more exact science by replacing campaign-by-campaign news with the ability to establish meaningful metrics at the beginning of a mar-comm program, at key points throughout its execution, and at the program’s conclusion. Such technology allows marketing teams to look at campaign performance in real-time, evaluate the success or failure of a particular initiative, and attain changes accordingly.

As the trend toward merging marketing \”creativity\” with \”science\” continues, more companies are expanding their marketing departments to include a marketing operations management (M.O.M.) function, which directly links its marketing programs to concrete business results. Adding marketing operations management to a company’s marketing mix enables it to run its marketing division as a viable, accountable business unit within the organization where people, processes and technology are fully leveraged to support attain marketing outcomes more predictable.

The Benefits of Marketing Operations Management (M.O.M)

Marketing operations management is an emerging develop that is growing both in popularity and in practice as more companies struggle with structure to optimally leverage their department’s shrinking resources. As more organizations are discovering, implementing mar-comm operations management into a company’s infrastructure can support transform a division into a powerhouse.

Last 5 posts by James Christopher

• Business Development Loans Information - September 8th, 2010
• Beneficial of Checkout Lanes - September 6th, 2010
• Discover the New Weapon to Boost Your Business! - September 1st, 2010
• Payday loans for a better situation - August 31st, 2010
• Business Calculus For Success - August 30th, 2010