Fernald Business Association

Crisis Management is meet that – the management of a crisis. It actually puts attention on the crisis. As much as a corporation or organization would like to avoid a PR fiasco, a PR crusade that exclusive puts attention on mitigating the damage is exclusive feat to put more attention on the fact that there is or was damage.

Let’s put it in a different light. Say there is a well-established manufacturing plant that backs up to a beautiful greenbelt, and the factory workers eat their lunch in a park that the factory had developed for their employees to enjoy. The workers idolized it and over time started feeding the wildlife that lived in the wooded area and then digit day, accidentally, digit of the workers gets taste by a raccoon.

You crapper see where this is going… a PR nightmare to say the least. The rumor mongering could be horrendous. Rabies, missing digits, wildlife gone bad… The company should take the bull by the alarm and do everything they crapper to help that worker, that family and even get a team of zoologists out there to segregate the park from the woods and start an entire educational process for the employees to not feed the wildlife. That’s step one.

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