Fernald Business Association

Archive for November, 2009

Starting a small business is not something to be taken lightly. It can be a great opportunity to obtain financial freedom as well as the ability to travel, and to spend time with your family. Doing a few things up front can make it possible for your business to hit the ground running and have a successful take off. There are two main areas that need to be considered prior to launching your business.

The first area is your business plan. The second is the marketing plan that you are going to use in order to ensure that your business is noticed. A business plan will include the type of business you want to run, your goals and the basic outline of how you plan to operate your business. While you are working on your business plan, consider doing research on marketing strategies.

Marketing strategies are going to be the lifeblood of your business. They are the methods that can often determine the success of your business. Marketing strategies should be considered carefully, it is important that the right combination be established to ensure the success of your products and services when starting a home business.

When first starting a small business many people may rely on minimal marketing. This is generally due to financial concerns however, marketing is especially important when a business is first starting out. You want to draw as much attention from as many different sources as possible. Internet marketing has advanced even as technology and software capabilities have over recent years.

There was once a story that appeared in a community paper. Residents of a small community complained to the business section of the paper and told story upon story of having merchandise mailed to them that they didn’t want or didn’t even order. The infuriating part, the residents added, was the items were even billed to them.

A doctor in that area narrated that he received such a package with the following sales letter: “We are taking the liberty of sending you three fine ties. Because these ties have the approval of thousands of discriminating dressers, we know that you will like them. Please send $9.99.” The indignant doctor said that he sent the company this letter and then some: “I am taking the liberty of sending you $9.99 worth of good vitamins. These have helped thousands, too. Please accept them in payment of the ties which you sent me recently!”

More and more people are selling all kinds of products online. Nothing is wrong with that, especially during these financially hard times that extra cash helps-may it be from a home-based business, a second job, or even a personal loan online. However, like what the little story showed, there are also pitfalls in selling that could harm the business, instead of making it profit. But what if the entrepreneur or business owner or sales agent is doing all that he or she could, and yet face rejections and objections from clients or customers? One thing people in selling should remember is rejections are a normal part of any sales experience-whether just selling hotdogs on the street or selling luxury cars.

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